Superbowl Sunday is tomorrow. If you’re not in the US that probably doesn’t mean anything, but trust me, it’s a big deal. Even if you’re not into football it’s a big deal, the culmination of our football season supposedly between the two best teams of the season.
And then there are the advertisements.
Advertisers are paying $5 million for a 30 second ad to run during the game. Superbowl ads have gotten more and more creative over the years until now they are as much a draw to watch as the game itself. This year they’re already showing us bits and pieces of some of them, though many people want to wait until game day to see them for the first time. Sort of like the groom waiting until the wedding day to see the bride in her dress.
But even before the Superbowl I’ve begun to notice I don’t understand today’s television ads. For example, right now there’s some guy with a drum and cymbals strapped on his back, playing them with a line attached to his stomping foot while he’s also playing an accordion and singing (I guess it’s singing) something about how he loves to eat ‘pepperona.’ I had to see it several times to figure out he is advertising pepperoni that goes on pizza.
And there’s the two guys at the gym, each doing bicep curls, wearing tight shorts. As they banter the guy on the left gets more and more buff, curling more and more weight. I have no idea what they are selling.
Equally annoying is an ad with a macho guy with some sort of wolf dog on the left v.s. a girly guy in golden light on the right. They are hawking cough drops.
I don’t know why.
I hope with $5 million spent on each 30 second Superbowl advertisement that they make more sense, are less awkward, and certainly less obnoxious. And that it’s at least clear what they are selling.
I hope you all enjoy the game. Or whatever else you’re planning on doing with your Sunday.
(Photos on today’s blog are leftover mall ‘vibrant’ shots that didn’t make the cut. After all, everything there is meant to sell something too.)